The Hartford Warm Lead Program

Stop working so hard to process new business prospect applications and shopping brokers to retain renewals.  Let The Hartford underwriting team do your agency work.  Sit back and enjoy the ride.  


The Hartford Commercial Risk Solutions for Smaller Agencies with limited commercial experience.  Instead of spending the time required completing ACORD applications or sending applications to brokers, turn to The Hartford for the perfect solution.  


Turn your prospects into a warm lead and let The Hartford do the work. The Hartford's team of seasoned commercial Underwriters work for your agency.  This is a better Way of insuring commercial new business or retaining renewals.


Complete an 8 question application and provide your agency and client information. The Hartford will contact your prospect, complete the application process, quote the risk, and bind coverage.


Over 850 SIC target classes. 


Regardless if you have a new prospect, or you're competing to retain your renewals, let The Hartford help.  The Hartford is a world leading insurance company, offering broad and extended coverages, competitive pricing and the nation’s top rated customer service by JD Power.


Best News:  Your agency receives the same commission as if you did all the work. 10 minutes in-lieu of hours.


Send your commercial new business prospects and renewals.



  • Save time; let The Hartford quote your prospective and renewal small business commercial prospects and clients. 

  • No application required, only 8 questions with contact information.  The work sheet takes only a couple of minutes; link attached.

  • The Hartford senior small business underwriter will contact your prospect, complete the application, make recommendations and rate and bind coverage 

  • Underwriter reviews directly with your prospect to provide best coverage. Available to meet your client's exposure.

  • If quality risk, The Hartford will provide their best quote.

  • A risk that could take hours to complete applications, submit to brokers and still not bind is a two minute task with this program.

  • Good News: If The Hartford insures the risk, your agency makes the same commission as if they did the work.

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